María Martínez-Fresneda Ortiz de Solórzano

An advertising professional by trade, she left the communications world to devote herself fully to her passion for organization.

In 2012, she created HO (Home In Order), the only line of high-end organizational accessories: personalized leather and suede hangers, leather footwear accessories (shoehorns, shoe trees, brushes, etc.), custom fabric or paper shoe boxes, and leather and suede bags. These are products that transcend mere functionality, transforming organization into a luxury.

These accessories are the perfect complement to the design and production of closets and dressing rooms tailored entirely to the client’s needs—a perfect blend of aesthetics, space efficiency, and convenience.

In 2017, she integrated the business into Sol&Luna, rebranding it as HO BY Sol&Luna. She has continued her work within the company ever since.